The most common mistake new builders make is pricing against their build time instead of against the buyer's alternative. Your buyer is not comparing you to a free template — they are comparing you to three months of a developer's salary.
Price against the alternative
If building the same thing from scratch would cost a business $18,000 and take a quarter, a $2,600 listing is an obvious purchase. A $290 listing does not read as a bargain; it reads as unfinished.
Use the licence tiers properly
Single-site suits one business or one end client. Extended covers unlimited deployments inside an organisation and resale as part of a paid service — agencies choose it almost every time, and it typically prices at two to three times single-site.
What genuinely raises price
Audit score above 88, a live demo a buyer can click through, regional specifics done properly (VAT, WPS, Arabic RTL), and a changelog that shows you are still shipping. Screens and feature counts move the needle far less than sellers expect.
Raise prices as the listing matures
Your first ten sales are evidence. Once you have reviews and a version history, put the price up — buyers pay for reduced risk, and every sale reduces it.